Legal & Policies

Terms of Use

Last Updated: November 1, 2024

Covered Brands and Websites: This Terms of Use Agreement applies to all websites and digital properties operated by AARDVARK and its affiliated brands, including PROJECT7 Armor (www.project7armor.com, www.p7armor.com), Jon B. Becker (www.jonbbecker.com), The Debrief Podcast (www.thedebriefpodcast.com), Lessons Learned Publishing (www.lessonslearnedpublishing.com), Battle Proven Leadership (www.battleprovenleadership.com), and Culture First (www.culturefirst.com), as well as any other domain that redirects to these Websites (collectively, “Websites”).

ACCEPTANCE

This Terms of Use Agreement (“Agreement”) is a legal agreement between you and AARDVARK and its affiliated brands — PROJECT7 Armor, Jon B. Becker, The Debrief Podcast, Lessons Learned Publishing, Battle Proven Leadership, and Culture First — the owner and operator of these websites. It states the terms and conditions under which you may access and use any Website operated under the AARDVARK umbrella. BY ACCESSING AND USING ANY OF THESE WEBSITES, YOU ARE INDICATING YOUR ACCEPTANCE TO BE BOUND BY THE TERMS AND CONDITIONS OF THIS AGREEMENT. IF YOU DO NOT ACCEPT THESE TERMS AND CONDITIONS, YOU MUST NOT ACCESS OR USE THESE WEBSITES. AARDVARK may revise this Agreement at any time by updating this posting. Use of any Website after such changes are posted will signify your acceptance of these revised terms. You should visit this page periodically to review this Agreement.

PRIVACY

These websites contain certain areas where AARDVARK may allow you to provide certain information. This information is collected in order to allow AARDVARK to engage you as a user of these websites.

AARDVARK’s Privacy Policy, which is made part of these Terms of Use, also governs the use of all Sites. Please review the Privacy Policy for a detailed description regarding the use of any information you provide to AARDVARK.

MINORS

These websites, products and services are all directed to people who are above the age of 18. In the event that we become aware that a user under the age of 18 has shared any personal information, we will discard such information. If you have any reason to believe that a minor has shared any personal information with us, please contact AARDVARK at privacy@aardvarktactical.com.

OWNERSHIP OF CONTENT

All materials displayed or otherwise accessible through these websites, including but not limited to text, graphics, videos, photos, trademarks, logos, links and other materials (collectively, “Content”) are protected by trademark, copyright and/or other intellectual property laws, and are owned by AARDVARK or its affiliated brands (PROJECT7 Armor, Jon B. Becker, The Debrief Podcast, Lessons Learned Publishing, Battle Proven Leadership, Culture First) or third parties who have licensed their materials to AARDVARK. Except as granted in the limited license herein, any use of the Content, including modification, transmission, presentation, distribution, republication, or other exploitation of these websites or of their Content, whether in whole or in part, is prohibited without the express prior written consent of AARDVARK.

LIMITED LICENSE

Subject to the terms and conditions of this Agreement, you are hereby granted a limited, non-transferable, revocable, and non-exclusive license to download information from these websites and/or print single copies for your personal use provided that you keep intact and do not remove or alter any copyright or other notice (e.g., trademark, patent, etc.) contained in the Content. Except as otherwise expressly stated herein, you may not alter, modify, copy, distribute (for compensation or otherwise), transmit, display, perform, reproduce, reuse, post, publish, license, frame, download, store for subsequent use, create derivative works from, transfer, or sell any information or Content obtained from these websites, in whole or in part, including any text, images, audio, and video in any manner, without the prior written authorization of AARDVARK or any applicable third party suppliers.

AARDVARK reserves all rights not expressly granted. Any unauthorized use terminates the permissions or license granted by AARDVARK under this Agreement.

DIGITAL MILLENNIUM COPYRIGHT ACT (“DMCA”) INFORMATION

AARDVARK respects the intellectual property of others, and requires users of these websites to do the same. AARDVARK reserves the right to determine what constitutes inappropriate behavior and to ban offenders at its sole discretion and/or take other action against users who infringe the copyright rights of others. If you believe that your work has been copied and is accessible on any of these websites in a way that constitutes copyright infringement, you may notify us by providing the following information (as required by the Online Copyright Infringement Liability Limitation Act of the Digital Millennium Copyright Act, 17 U.S.C. sec. 512):

• A physical or electronic signature of person authorized to act on behalf of the copyright holder of an exclusive right that is allegedly infringed.
• Identification of the copyrighted work claimed to have been infringed, or if multiple copyrighted works at a single online website are covered by a single notification, a representative list of such works at that website.
• Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit the service provider to locate the material.
• Information reasonably sufficient to permit the service provider to contact the complaining party, such as an address, telephone number, and if available, an email address at which the complaining party may be contacted.
• A statement that the complaining party has a good faith belief that use of the material in the manner complained of is not authorized by the copyright of AARDVARK, its agent, or the law.
• A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the service provider of an exclusive right that is allegedly infringed.

We suggest that you consult your legal advisor before filing a notice or counter-notice. Also, be aware that there can be penalties for false claims. Please send copyright infringement claim notices to:

THIRD PARTY CONTENT

To the extent that any of the Content included in these websites is provided by third party content providers, AARDVARK has no editorial control or responsibility over such Content. Therefore, any opinions, statements, products, services or other information expressed or made available by third party suppliers on these websites are those of such third party suppliers. AARDVARK does not represent or endorse the accuracy or reliability of any opinion, statement or other information provided by any third party, or represent or warrant that your use of the Content displayed on these websites or referenced content or service providers will not infringe rights of third parties not owned by or affiliated with AARDVARK.

LINKS TO THIRD PARTY SITES

These websites may contain hyperlinks to other websites owned and operated by parties other than AARDVARK. Such hyperlinks are provided solely as a convenience and not as an endorsement by AARDVARK of such third party websites. AARDVARK does not control such websites and cannot be held responsible for their content or accuracy, nor does it make any representation or warranty of any kind regarding any third party website. In the event these websites provide hyperlinks to other third party websites that are not owned, operated or maintained by AARDVARK, you acknowledge and agree that AARDVARK is not responsible for and is not liable for the content, products, services or other materials on or available from such websites.

AARDVARK is under no obligation to maintain any link on these websites and may remove a link at any time in its sole discretion for any reason whatsoever. AARDVARK shall not be responsible or liable, directly or indirectly, for any damages or losses caused or alleged to be caused by or in connection with the use of or reliance on such content, products, services or other materials available on or through any such website. AARDVARK is not responsible for the privacy practices of other websites.

LIMITATION OF LIABILITY

YOU UNDERSTAND AND AGREE THAT AARDVARK OR ITS OFFICERS, DIRECTORS, EMPLOYEES, PARTNERS, SUCCESSORS, AGENTS, AFFILIATES, OR ANY RELATED COMPANIES WILL NOT BE LIABLE FOR DAMAGES OF ANY KIND INCLUDING, WITHOUT LIMITATION, ANY DIRECT, INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES. DAMAGES MAY INCLUDE, WITHOUT LIMITATION, DAMAGES FROM LOSS OF PROFITS, USE, DATA OR OTHER INTANGIBLE LOSSES ARISING OUT OF, RELATING TO, OR IN ANY WAY CONNECTED WITH THESE WEBSITES OR THESE TERMS OF USE, EVEN IF AARDVARK HAS BEEN ADVISED OF THE POSSIBILITIES OF THOSE DAMAGES.

YOU UNDERSTAND AND AGREE THAT YOUR USE OF THESE WEBSITES IS PREDICATED UPON YOUR WAIVER OF ANY RIGHT TO AARDVARK DIRECTLY OR TO PARTICIPATE IN A CLASS ACTION SUIT FOR ANY LOSSES OR DAMAGES RESULTING FROM YOUR USE OF THESE WEBSITES.

CERTAIN STATE LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS, OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MIGHT HAVE ADDITIONAL RIGHTS.

DISCLAIMER OF WARRANTIES

YOU EXPRESSLY AGREE THAT USE OF THESE WEBSITES IS AT YOUR SOLE RISK. THESE WEBSITES AND THEIR CONTENT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED. WITHOUT LIMITING THE FOREGOING AND TO THE FULLEST EXTENT PERMITTED BY LAW, AARDVARK AND ITS OFFICERS, DIRECTORS, EMPLOYEES, PARENTS, PARTNERS, SUCCESSORS, AGENTS, DISTRIBUTION PARTNERS, AFFILIATES, SUBSIDIARIES, AND THEIR RELATED COMPANIES DISCLAIM ANY AND ALL WARRANTIES INCLUDING ANY: (1) WARRANTIES THAT THESE WEBSITES WILL MEET YOUR REQUIREMENTS; (2) WARRANTIES CONCERNING THE AVAILABILITY, ACCURACY, SECURITY, USEFULNESS, TIMELINESS, OR INFORMATIONAL CONTENT OF THESE WEBSITES OR THEIR CONTENT; (3) WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE; (4) WARRANTIES FOR SERVICES OR GOODS RECEIVED THROUGH OR ADVERTISED ON THESE WEBSITES OR ACCESSED THROUGH THESE WEBSITES; (5) WARRANTIES CONCERNING THE ACCURACY OR RELIABILITY OF THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THESE WEBSITES; (6) WARRANTIES THAT YOUR USE OF THESE WEBSITES WILL BE SECURE OR UNINTERRUPTED; VIRUS-FREE OR ERROR-FREE; AND (7) WARRANTIES THAT ERRORS IN THESE WEBSITES’ SOFTWARE WILL BE CORRECTED.

RELEASE AND INDEMNITY

You agree to release, defend, indemnify, and hold harmless AARDVARK, its officers, directors, employees, agents, distributors, advertisers, sponsors, content partners, and affiliates from and against any and all claims, loss, damage, actions, liabilities, costs, or expenses, including reasonable attorney’s fees, resulting from your use of these websites or their Content, or from your breach of the Terms of Use of this Agreement. You agree that your sole remedy for any claim, loss, damage, actions, liabilities, costs or expenses is to cease using these websites.

ACCOUNTS AND PASSWORDS

Portions of these websites may be available only by secure login and may require you to create an account and a password. If you elect to do so, you must complete the registration process by providing AARDVARK with current, complete, and accurate information as prompted by the applicable registration form. You are entirely responsible for maintaining the confidentiality of your password and account and for any and all activities that occur under your account. It is prohibited to allow anyone to use your account at any time, and you may not use anyone else’s account at any time. You agree to: (a) immediately notify AARDVARK of any unauthorized use of your account or any other breach of security of which you become aware, and (b) exit completely from your account at the end of each online session. AARDVARK will not be liable for any loss that you may incur as a result of someone else using your password or account, either with or without your knowledge.

ELECTRONIC COMMUNICATIONS

When you visit any of these websites or send emails to AARDVARK, you are communicating with us electronically. You consent to receive communications from us electronically. AARDVARK will communicate with you by email or by posting notices on the applicable website. You agree that all agreements, notices, disclosures and other communications provided by AARDVARK to you electronically satisfy any legal requirement that such communications be in writing. You further agree that any notices provided by AARDVARK electronically are deemed to be given and received on the date we transmit any such electronic communication as described in these Terms of Use.

SECURITY

Information sent or received over the Internet is generally not secure. AARDVARK cannot guarantee security of any communication to or from these websites. AARDVARK does not assume any responsibility or risk for your use of the Internet.

PROHIBITED USE

Any use or attempted use of these websites (i) for any unlawful, unauthorized, fraudulent or malicious purpose, or (ii) that could damage, disable, overburden, or impair any server, or the network(s) connected to any server, or (iii) that interferes with any other party’s use and enjoyment of these websites, or (iv) any use other than the business purpose for which they were intended, is prohibited. In addition, in connection with your use of these websites, you agree you will not:

• Upload or transmit any message, information, data, text, software or images, or other content (“Material”) that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, or otherwise objectionable, or that may invade another’s right of privacy or publicity;
• Create a false identity for the purpose of misleading others or impersonate any person or entity, including, without limitation, any AARDVARK representative, or falsely state or otherwise misrepresent your affiliation with a person or entity;
• Upload or transmit any material that you do not have a right to reproduce, display or transmit under any law or under contractual or fiduciary relationships (such as nondisclosure agreements);
• Upload files that contain viruses, Trojan horses, worms, time bombs, cancel-bots, corrupted files, or any other similar software or programs that may damage the operation of another’s computer or property of another;
• Delete any author attributions, legal notices or proprietary designations or labels that you upload to any communication feature;
• Use these websites’ communication features in a manner that adversely affects the availability of its resources to other users (e.g., excessive shouting, use of all caps, or flooding continuous posting of repetitive text);
• Upload or transmit any unsolicited advertising, promotional materials, “junk mail,” “spam,” “chain letters,” “pyramid schemes” or any other form of solicitation, commercial or otherwise;
• Violate any applicable local, state, national or international law;
• Upload or transmit any material that infringes any patent, trademark, service mark, trade secret, copyright or other proprietary rights of any party;
• Delete or revise any material posted by any other person or entity;
• Manipulate or otherwise display these websites by using framing, mirroring or similar navigational technology or directly link to any portion of these websites other than the main homepage;
• Probe, scan, test the vulnerability of or breach the authentication measures of, these websites or any related networks or systems;
• Register, subscribe, attempt to register, attempt to subscribe, unsubscribe, or attempt to unsubscribe, any party for any Products and Services if you are not expressly authorized by such party to do so;
• Harvest or otherwise collect information about others, including email addresses; or
• Use any robot, spider, scraper, or other automated or manual means to access these websites, or copy any content or information on these websites.

AARDVARK reserves the right to take whatever lawful actions it may deem appropriate in response to actual or suspected violations of the foregoing, including, without limitation, the suspension or termination of the user’s access and/or account.

EXPORT AND DATA TRANSMISSION

You may not use or export or re-export any Content or any copy or adaptation of such Content, or any product or service offered on these websites, in violation of any applicable laws or regulations, including without limitation United States export laws and regulations.

RIGHT TO MONITOR

AARDVARK neither actively monitors general use of these websites under normal circumstances nor exercises editorial control over the content of any third party sites, email transmission, news group, or other material created or accessible over or through these websites. However, AARDVARK does reserve the right to monitor such use at any time as it deems appropriate and to remove any materials that, in AARDVARK’s sole discretion, may be illegal, may subject AARDVARK to liability, may violate these Terms of Use, or are, in the sole discretion of AARDVARK, inconsistent with AARDVARK’s purpose for these websites.

ERRORS AND INACCURACIES

AARDVARK attempts to be as accurate as possible. However, the information on these websites may contain errors or inaccuracies and may not be complete or current. We reserve the right to correct errors, inaccuracies, or omissions and to change or update information at any time without prior notice.

APPLICABLE LAW; DISPUTES

By accessing or using any of these websites, you agree that all matters relating to your access to, or use of, these websites and their Content shall be governed by the laws of California and the federal laws of the United States, without regard to conflict of laws principles. You agree and hereby submit to the non-exclusive jurisdiction of the state or federal courts in Los Angeles County, California with respect to all matters arising out of or relating to this Agreement or use of these websites and their Content.

SEVERABILITY

If any of the provisions of these Terms of Use are held by a court or other tribunal of competent jurisdiction to be void or unenforceable, such provisions shall be limited or eliminated to the minimum extent necessary and replaced with a valid provision that best embodies the intent of these Terms of Use, so that these Terms of Use shall remain in full force and effect. These Terms of Use constitute the entire agreement between you and AARDVARK with regard to your use of these websites, and any and all other written or oral agreements or understandings previously existing between you and AARDVARK with respect to such use are hereby superseded and cancelled.

Privacy Policy

Last Updated: October 30, 2025

Covered Brands and Websites: PROJECT7 Armor, a brand of AARDVARK — along with its affiliated brands including Jon B. Becker (personal brand and website), The Debrief Podcast, Lessons Learned Publishing, Battle Proven Leadership, and Culture First — hereinafter collectively referred to as “AARDVARK,” is committed to protecting the privacy of individuals who visit our Websites (“Visitors”) and individuals who register to inquire about services or to receive information relating to AARDVARK’s services or otherwise available on the Websites.

This Privacy Policy applies to data provided on or through any websites and digital properties controlled or operated by AARDVARK, including those located at www.project7armor.com, www.p7armor.com, www.jonbbecker.com, www.thedebriefpodcast.com, www.lessonslearnedpublishing.com, www.battleprovenleadership.com, and www.culturefirst.com, as well as any other domain that redirects to these Websites (collectively, “Websites”). This Privacy Policy describes AARDVARK’s privacy practices in connection with the use of the Websites. It also describes the choices available to you with regard to the use of your personal information and how you can access and update this information. The use of information collected through the Websites shall be limited to the purposes of providing the Services for which the User engaged AARDVARK and as otherwise described in this Privacy Policy.

THINGS YOU SHOULD KNOW

When a Visitor contacts AARDVARK and/or requests information about AARDVARK or any of its affiliated brands and websites, we may collect the Visitor’s address, email address, phone number and/or other contact information so that we may fulfill the Visitor’s request. Some information provided to us may individually identify a Visitor or User, and that information may be referred to in this Privacy Policy as “personal information.”

AARDVARK uses information, including personal information, as supplied by you to provide the services requested by you and for business purposes such as fulfilling contract or quote requests, research, marketing, and for other general purposes. AARDVARK does not sell this information.

AARDVARK will share your information, including personal information, with law enforcement in order to respond to investigations, court orders, legal process, or to investigate, prevent or take action regarding illegal activities, suspected fraud, or situations involving potential threats to the physical safety of any person, or as otherwise required by law.

AARDVARK does not share any of your information to third party services, vendors, or other service providers. Please be aware that third party websites that may be accessed through our Websites may collect your personal data. AARDVARK does not share your personal data with those websites and is not responsible for their privacy practices. Please check the applicable Privacy Policy of those websites.

All of your personal information remains private and confidential. The security of your personal information is important to AARDVARK. We follow generally accepted standards to protect personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, however, is 100% secure. Therefore, we cannot guarantee its absolute security.

By providing AARDVARK with your email address you may be subscribed to our email list or provided with requested information. You may choose to stop receiving marketing emails by following the unsubscribe instructions included in each of these emails, or you can contact us at privacy@aardvarktactical.com. We will retain your information for as long as you remain on our mailing list. We will retain and use your information as necessary to comply with our legal obligations.

By opting in to SMS with AARDVARK, you agree to receive password changes, updates on orders, and general inquiries messages. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying with STOP. For assistance, reply with HELP, give us a call at 800-997-3773, or email us at privacy@aardvarktactical.com for further support.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the Websites, and to track Visitors’ and Users’ movements around the Websites.

AARDVARK may update this Privacy Policy from time to time and will notify users of such changes in the way we treat any personal information. We encourage you to periodically review this page for the latest information on our privacy practices.

AARDVARK commits to cooperate with EU data protection authorities (DPAs).

If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting the Privacy Officer at privacy@aardvarktactical.com.

Our Websites, products and services are all directed to people who are above the age of 18. In the event that we become aware that a user under the age of 18 has shared any personal information, we will discard such information. If you have any reason to believe that a minor has shared any personal information with us, please contact us at privacy@aardvarktactical.com.

If you are a resident of the State of California, you may have additional rights regarding our use of your personal information. Please see our CCPA Policy on this page for more information.

If you are a resident of any state within the European Union, you may have additional rights regarding our use of your personal data. Please see our GDPR Policy on this page for more information.

If you believe that we have infringed your rights, we encourage you to contact us so that we can try to address your concerns or dispute informally. Our contact information is:

For questions related to this Privacy Policy, contact AARDVARK’s Privacy Officer at privacy@aardvarktactical.com.

Cookie Policy

Last Updated: October 30, 2025

Covered Brands and Websites: This Cookie Policy applies to all websites operated by AARDVARK and its affiliated brands, including PROJECT7 Armor (www.project7armor.com, www.p7armor.com), Jon B. Becker (www.jonbbecker.com), The Debrief Podcast (www.thedebriefpodcast.com), Lessons Learned Publishing (www.lessonslearnedpublishing.com), Battle Proven Leadership (www.battleprovenleadership.com), and Culture First (www.culturefirst.com).

These websites use cookies to enable you to have full access to all the features of these websites. By using any of these websites, you consent that AARDVARK and its affiliated brands may store and access cookies on your device.

WHAT ARE COOKIES?

AARDVARK uses a technology called “cookies” to store session information to facilitate your experience. A cookie is a small amount of data, which often includes an anonymous unique identifier, which is sent to your browser from a website and stored on your computer’s hard drive.

For further information, visit www.allaboutcookies.org.

HOW DO WE USE COOKIES?

AARDVARK uses cookies in a range of ways to improve your experience on our websites, including:

• Keeping you signed in during a session
• Understanding how you use our websites; analyzing trends, administering the website, and tracking Visitors’ and Users’ movements around the websites

WHAT TYPES OF COOKIES DO WE USE?

We use cookies that expire 24 hours after the first visit. If you create an account and login, an additional cookie is set in the browser for 30 days. Logging out at any time will destroy this cookie, however the 24 hour cookie will remain until the end of its session unless you revoke it manually.

You may revoke cookies manually at any time in your browser settings, however, when you visit any of our Websites and/or login again, cookies will be set again until 1) their session time is completed or 2) you manually revoke again.

Please be aware that third party websites that may be accessed through our websites may use cookies in addition to those described here. Please check the applicable Privacy Policy/Cookie Policy of those sites.

HOW TO MANAGE COOKIES

You can disable cookies in your browser settings. Instructions on how to do this can be found in your browser’s help documentation. However, in some cases, disabling cookies may prevent certain website features from functioning as intended.

CHANGES TO THIS POLICY

We reserve the right to amend this Cookie Policy at our discretion and at any time. When we make changes, we will note this by the revision date of the policy on our Websites.

For questions related to this Cookie Policy, contact AARDVARK’s Privacy Officer at privacy@aardvarktactical.com.

CCPA Policy (California Residents)

Last Updated: November 1, 2024

This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Policy and applies solely to visitors, users, and others who reside in the State of California (“consumers” and “you”). We adopt this policy to comply with the California Consumer Privacy Act of 2018 (“CCPA”), commencing with California Civil Code §1798.100.

PROJECT7 Armor, a brand of AARDVARK — and its affiliated brands Jon B. Becker, The Debrief Podcast, Lessons Learned Publishing, Battle Proven Leadership, and Culture First — hereinafter referred to collectively as “AARDVARK,” is committed to protecting the personal information of our consumers. This CCPA Policy applies to all Websites and digital properties operated under the AARDVARK umbrella, including www.project7armor.com, www.p7armor.com, www.jonbbecker.com, www.thedebriefpodcast.com, www.lessonslearnedpublishing.com, www.battleprovenleadership.com, and www.culturefirst.com.

INFORMATION WE COLLECT

We collect information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

Personal information does not include publicly available information from government records, de-identified or aggregated consumer information, or information excluded from the CCPA’s scope (such as health or medical information covered by HIPAA, or information covered by the FCRA, GLBA/FIPA, or Driver’s Privacy Protection Act of 1994).

We obtain the categories of personal information listed above from the following sources:

• Directly from our consumers when they engage us.
• Indirectly from our consumers in the course of providing services to them.
• Directly and indirectly from activity on our websites. For example, from submissions through our website services, account creation, or website usage details collected automatically.

USE OF PERSONAL INFORMATION

AARDVARK collects this information from consumers for one or more of the following business purposes:

• To comply with federal, state, and local laws.
• To respond to law enforcement requests as required by applicable law, court order, or governmental regulations.
• To perform the services requested of us by our consumers.
• To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and AARDVARK, including for billing and collections.
• To improve our Websites and present their contents to you.
• For research and analysis of our Website traffic.
• As necessary or appropriate to protect the rights, property, or safety of AARDVARK, our consumers, or others.
• As described to you when collecting your personal information or as otherwise set forth in the CCPA.

AARDVARK will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without first providing you notice.

SHARING PERSONAL INFORMATION

AARDVARK may disclose your personal information to a third party for a business purpose (i.e. to a vendor/manufacturer that will be providing the product or service requested by the consumer).

In the past twelve (12) months, AARDVARK has disclosed the following categories of personal information for a business purpose: Category A (Identifiers), Category B (Personal information categories listed in the California Civil Code), and Category C (Protected classification characteristics under California or federal law).

In the past twelve (12) months, AARDVARK has not sold any personal information.

YOUR RIGHTS AND CHOICES

The CCPA provides consumers with specific rights regarding their personal information.

Access to Specific Information and Data Portability Rights

You have the right to request that AARDVARK disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you: the categories of personal information we collected about you; the categories of sources for the personal information we collected about you; our business purpose for collecting that personal information; the categories of third parties with whom we shared that personal information; the specific pieces of personal information we collected about you (also called a data portability request); and, if we sold or disclosed your personal information for a business purpose, two separate lists disclosing sales and disclosures for a business purpose.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for AARDVARK or our service providers to: complete the transaction for which we collected the personal information; detect security incidents; debug products to identify and repair errors; exercise free speech rights; comply with the California Electronic Communications Privacy Act; engage in public or peer-reviewed scientific, historical, or statistical research in the public interest; enable solely internal uses that are reasonably aligned with consumer expectations; comply with a legal obligation; or make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to AARDVARK by either:

• Calling us at 1-800-997-3773
• Emailing our Privacy Officer at privacy@aardvarktactical.com

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period.

AARDVARK will strive to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

NON-DISCRIMINATION

AARDVARK will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not: deny you goods or services; charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; provide you a different level or quality of goods or services; or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

CHANGES TO OUR PRIVACY POLICY

We reserve the right to amend this CCPA policy or our Privacy Policy at our discretion and at any time. When we make changes to either of these policies, we will make notice of this by the revision date of the policy on our Website(s).

CONTACT INFORMATION

GDPR Policy (EU Residents)

Last Updated: November 1, 2024

This PRIVACY NOTICE FOR RESIDENTS OF THE EUROPEAN UNION (EU) supplements the information contained in the Privacy Policy and applies solely to visitors, users, and others who reside in any one of the EU States (“consumers” and “you”). We adopt this policy to comply with the General Data Protection Regulation (GDPR).

PROJECT7 Armor, a brand of AARDVARK — and its affiliated brands Jon B. Becker, The Debrief Podcast, Lessons Learned Publishing, Battle Proven Leadership, and Culture First — hereinafter referred to collectively as “AARDVARK,” located at 1935 Puddingstone Drive, La Verne, CA 91750, is responsible for processing your personal data. This GDPR Policy applies to all Websites and digital properties operated under the AARDVARK umbrella, including www.project7armor.com, www.p7armor.com, www.jonbbecker.com, www.thedebriefpodcast.com, www.lessonslearnedpublishing.com, www.battleprovenleadership.com, and www.culturefirst.com.

“Personal data” refers to any information relating to an identified or identifiable natural person who may be identified personally, directly or indirectly, in particular by means of an identifier, such as a surname, first name, an identification number, location data or an online username.

KEY PRINCIPLES OF THE GDPR

• Lawfulness, fairness, and transparency: Personal data shall be processed lawfully, fairly and in a transparent manner in relation to individuals.
• Purpose Limitation: Personal data shall be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes.
• Data Minimization: Personal data shall be adequate, relevant, and limited to what is necessary in relation to the purposes for which they are processed.
• Accuracy: Personal data shall be accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay.
• Storage Limitation: Personal data shall be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organizational measures required by the GDPR in order to safeguard the rights and freedoms of individuals.
• Integrity and Confidentiality: Personal data shall be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures.
• Accountability: AARDVARK shall be responsible for, and be able to demonstrate compliance with these key principles.

WHAT PERSONAL DATA DO WE COLLECT?

HOW DO WE COLLECT YOUR PERSONAL DATA?

We obtain the categories of personal data listed above from the following sources:

• Directly from our consumers when they engage us.
• Indirectly from our consumers in the course of providing services to them.
• Directly and indirectly from activity on our websites. For example, from submissions through our website services, account creation, or website usage details collected automatically.

HOW DO WE USE YOUR PERSONAL DATA?

AARDVARK collects personal data from consumers for one or more of the following business purposes:

• To comply with federal, state, and local laws.
• To respond to law enforcement requests as required by applicable law, court order, or governmental regulations.
• To perform the services requested of us by our consumers.
• To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and AARDVARK, including for billing and collections.
• To improve our Websites and present their contents to you.
• For research and analysis of our Website traffic.
• As necessary or appropriate to protect the rights, property, or safety of AARDVARK, our consumers, or others.

AARDVARK will not collect additional personal data or use the personal data we collected for materially different, unrelated, or incompatible purposes without first providing you notice.

AARDVARK may disclose your personal data to a third party for a business purpose (i.e. to a vendor/manufacturer that will be providing the product or service requested by the consumer).

In the past twelve (12) months, AARDVARK has not sold any personal data.

HOW DO WE STORE YOUR PERSONAL DATA?

AARDVARK has implemented appropriate technical and organizational measures to ensure the level of security of stored personal data is appropriate to any risk of breach. In the event of a personal data breach, we will report it within 72 hours after discovery to the supervisory authority.

MARKETING

AARDVARK would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you may always opt out at a later date. You have the right at any time to stop AARDVARK from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please email our Privacy Officer at privacy@aardvarktactical.com.

WHAT ARE YOUR PERSONAL DATA PROTECTION RIGHTS?

AARDVARK would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to be informed: You have the right to a clear understanding of what personal data is being processed, why, and who the data may be passed to.
• The right to access: You have the right to request AARDVARK for copies of your personal data. While this service is usually offered free of charge, AARDVARK reserves the right to charge you a small fee for this service if it is deemed excessive, repetitive, or manifestly unfounded.
• The right to rectification: You have the right to request that AARDVARK correct any information you believe is inaccurate. You also have the right to request AARDVARK to complete the information you believe is incomplete.
• The right to erasure: You have the right to request that AARDVARK erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that AARDVARK restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to AARDVARK’s processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that AARDVARK transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Rights in relation to automated decision making and profiling: You have the right to not be subject to a decision based solely on automated processing.

If you make a request under your rights, AARDVARK has 30 days to respond to your request. To exercise any of these rights, please contact us by either:

• Calling us at 1-800-997-3773
• Emailing our Privacy Officer at privacy@aardvarktactical.com
• Writing to us at: AARDVARK, 1935 Puddingstone Drive, Attn: Director of Policy & Regulatory Compliance, La Verne, CA 91750

WHAT ARE COOKIES?

AARDVARK uses a technology called “cookies” to store session information to facilitate your experience. A cookie is a small amount of data, which often includes an anonymous unique identifier, which is sent to your browser from a website and stored on your computer’s hard drive. For further information, visit www.allaboutcookies.org.

HOW DO WE USE COOKIES?

AARDVARK uses cookies in a range of ways to improve your experience on our websites, including keeping you signed in during a session and understanding how you use our websites.

WHAT TYPES OF COOKIES DO WE USE?

We use cookies that expire 24 hours after the first visit. If you create an account and login, an additional cookie is set in the browser for 30 days. Logging out at any time will destroy this cookie, however the 24 hour cookie will remain until the end of its session unless you revoke it manually. You may revoke cookies manually at any time in your browser settings.

HOW TO MANAGE COOKIES

You can disable cookies in your browser settings. However, in a few cases, some website features may not function as a result.

PRIVACY POLICIES OF OTHER WEBSITES

Please be aware that third party websites that may be accessed through our sites may use cookies in addition to those described here. Please check the applicable Privacy Policy/Cookie Policy of those sites.

CHANGES TO OUR PRIVACY POLICY

We reserve the right to amend this GDPR policy or our Privacy Policy at our discretion and at any time. When we make changes to either of these policies, we will make notice of this by the revision date of the policy on our Website(s).

HOW TO CONTACT US

If you have any questions or comments about this policy, the ways in which we collect and use your personal data, your choices and rights regarding such use, or wish to exercise your rights under the GDPR, please do not hesitate to contact AARDVARK at: