Culture First by Jon B. Becker - 3D Book Cover

CULTURE
FIRST

9 Leadership Practices That Build Elite Teams

By Jon B. Becker · Lessons Learned Publishing · May 2026

Coming May 2026
Audiobook edition available at launch — self-narrated by the author.

WHY CULTURE FIRST?

Every organization has a culture. The question is whether you built it intentionally or whether it installed itself through accumulated habits and unenforced standards.

Culture First distills four decades of observation at the highest levels of military and law enforcement into nine battle-tested practices. From Delta Force selection to the Paris BRI assault on the Bataclan, from a Navy submarine collision to the FBI Hostage Rescue Team, Jon Becker draws on the world's most pressure-tested organizations to show what separates elite teams from everyone else.

The nine practices are not complicated to understand. The hard part is actually doing them — day after day, when it's inconvenient, when it's uncomfortable, when it would be easier to let standards slide. What separates elite organizations isn't secret knowledge. It's the discipline to execute consistently over time.

Available in hardcover, paperback, ebook, and self-narrated audiobook.

WHAT LEADERS ARE SAYING

Jon offers the lessons articulated herein with a rare level of credibility that makes Culture First an enduring work of literature that I hope will be referenced by generations to come.

Brian Driscoll
Former Acting FBI Director and HRT Commander

Clear, actionable, and built for leaders who want results, this book shows you how to set the bar, reinforce the right behaviors, and make excellence non-negotiable.

Rich Diviney
Retired Navy SEAL CDR and Bestselling Author of Masters of Uncertainty and The Attributes

As a former tactical operator, senior member of government, and business executive, I can attest that Jon Becker nails it in his understanding that organizational culture is the operating system that drives the success or failure of any organization.

Michael Lumpkin
US Navy SEAL (Ret.), Former Assistant Secretary of Defense, Special Operations and Low Intensity Conflict, Former Corporate President and CEO

AVAILABLE FORMATS

Culture First: 9 Leadership Practices That Build Elite Teams is available for pre-order.

Hardcover

ISBN: 979-8-9943454-3-6

Paperback

ISBN: 979-8-9943454-1-2

Ebook

ISBN: 979-8-9943454-0-5

Audiobook

ISBN: 979-8-9943454-4-3
Self-narrated by the author

Read Chapter One Free

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